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Entering 2021, I believe that all product owners have started to plan their products for next year. So, how can we make a product plan that not only impresses high-level executives, but also can be implemented? The text will use a practical example to category email list restore the preparation process of annual product planning for your reference. It should be noted that the example category email list in this article comes from a health management service company; the products planned in this article are currently mainly used within the company and are planned to be commercialized in the future.
SaaS companies have been responsible for products from 0 to 1 and from 1 to N, so the ideas in this article have a certain generality. 01 Last category email list year's review The annual plan first needs to review the plan of last year. Replay is an efficient way of learning. Only when category email list we are good at replay can we constantly surpass ourselves. At the same time, the deficiencies of the past may be the way forward in the future. Of course, the company pays more attention to future plans, so we don't need to spend too much time writing and summarizing it.
For example, in the planning for 2020, we will build the system around the product strategy of "all in WeChat" and the goal of "4 online", so category email list I also simply review from the perspective of "4 online": 1. Marketing Online When I first arrived at the company category email list in 2019, almost all of the company's marketing activities were offline. In addition to the low quality of leads, it also caused a great burden on employees; therefore, in the planning for 2020, I clearly proposed to migrate the customer APP to WeChat applet, and then develop customer acquisition applet.