Whether it is the digital transformation mentioned in modern times, or new products or new political reforms, there is a problem: the upstream and downstream of innovation are at risk of exclusion.
Therefore, if you find an opportunity for innovation, you must solve a node. People in the upstream and downstream of innovation, whether it is vested interests or your employees, will create more anxiety about risks and uncertainty.
The problem at the heart of innovation is human nature and the ideas in your head.
Whether an innovation can finally land depends on whether energy is concentrated and whether risks are effectively handled, so that in this friction and the entire system, it is finally absorbed, and the spiral rises into a new product, new organization, New management style, this is my understanding of innovation.
1. The representative theory of innovation
Next, we will show you some innovative theories.
1. Old elements, new combinations
Joseph Schumpeter has a sentence in the book "The Concept of Economic Development", he put entrepreneurship and innovation Latest Mailing Database into the elements of economic growth.
The concept of innovation is particularly complicated. From the perspective of economics and entrepreneurship, innovation is an old element, an arrangement and combination in a new time and space context, and then embedded into the old system, so that its immune system does not reject it so much. , slowly become a new system.
2. Innovation opportunities, 7 major opportunities
In the book "Innovation and Entrepreneurship" written by Mr. Peter Drucker, he proposes seven opportunities to spark innovation.
The first, an unexpected discovery. What's the meaning? Your original production, manufacturing, and many other industries have unexpected events. Can you have a way to solve it? This is the innovation opportunity behind the accident.
Second, the phenomenon of incompatibility. When your business has a big change from reality, you want to grow, but there is no growth, then there are inconsistencies in the middle, can you think of a different way to solve it?
Third, the process needs. When some of our new processes change, we must revolve around these changes, such as new processes, new industry 4.0, new retail, etc. Process changes will bring many opportunities for innovation and entrepreneurship.
Fourth, changes in industry structure. Changes in industry structure are actually changes in players and changes in revenue models.
I am the strategic decision-making consultant of Great Wall Broadband. I had a good life before, but I was confused by the operator next door. Why?
The industry charging model has changed. In order to compete for mobile terminals, operators charge no money or nominal fees for wired broadband.
The industry's structural income model and changes in competitors are forcing Great Wall Broadband to transform. Where is the breakthrough in innovation?
With the advent of the 5G era, the bandwidth of the backbone network has been upgraded, but more distributed edge computing is required. Dr. Peng, the parent company of Great Wall Broadband, is upgrading the base stations and outlets in those communities into 5G edge computing infrastructure. Affected by the emerging business, their stock performance can be imagined.
If you are innovating, the industry has not changed, the demographic structure has not changed, and the key elements have not changed, then the chance of innovation will be slim.
Fifth, demographic changes. For example, the problem of aging and the release of the second child.
Sixth, cognitive changes.
Seventh, the emergence of new knowledge. When you have uncoordinated things, it is easier to have some process innovations, but it is much more difficult to graft new knowledge based on blockchain, 5G, and artificial intelligence to innovations in traditional industries.